Journal #21
The mission statement I have chosen is Burt’s Bees, a beeswax based company who pride themselves on being eco-friendly and sustainable. Their mission statement is, “We champion the benefits of nature in our lives and work to protect its beauty and diversity,” which speaks to me about their true love of nature. Burt’s Bees is a company that actually started in Maine, and moved operations of North Carolina when they needed a bigger space to manufacture. They are certified carbon neutral, and truly take being nature friendly to heart. The company definitely follows the mission statement, and upholds the value that nature has for people. They seek to use the benefits of nature that we are given, while still protecting it and using natural ingredients in a sustainable way that won’t over-harvest or wipe out a species of plant. Burt’s Bees is an incredibly successful company, with easily identifiable yellow honeycomb packaging, and they are especially well known for their chapstick. The company has done an amazing job growing and becoming a well known brand while still maintaining the air of a small company that truly cares about the environment.