My role was to generate the “Attention” portion of the news release, in terms of the AIDA model. I wrote the first introduction paragraph, as well as the initial formatting and piecing together. We created a bulleted list of short paragraphs and quotes that we want to have included to create desire. I drew up the full rough draft (minus some minor edits), to put together everyone’s bullet points and individual paragraphs, as well as making sure the format followed the guide in the book for class, including titles, company name, and the date of release. We all collaborated on editing for the final draft, and each tweaked a few things here and there in order to make it better.